What Is itFACTOR?

When someone says something or someone has the “it factor” they are referring to a feeling that is almost intangible. When presented with something that has the “it factor” we just know that it is special or meant to be, even when we can’t quite put our finger on what makes that so.

So why are we itFACTOR? Because our job is to identify those intangibles that invoke the feelings that buyers are looking for. We have mastered not only identifying and bringing the “it factor” to homes, but also achieving this in a way that our clients can see a return on their investment and walk away with more cash in their pockets than they started with.

The itFACTOR experience goes beyond just bringing it to your home. We bring the '“it factor” to everything we do. From customer service, to our attention to detail, and so much more. When you work with us you can expect an experience that makes you say “wow”, whether you can identify it or just get that feeling that we are doing something special.

What We Do

itFACTOR was born with a simple goal. Help homeowners see the true potential of their homes so they can walk away with the most money in their pockets.

In this ever changing world and volatile housing market it can be hard to keep up with trends, read the market, and properly prep your home for sale. Because of this, countless people sell their homes without even realizing that they are leaving money on the table.

We want to change this. We take the guess work out and use extensive research and experience to transform your house into the most profitable asset that it can be. We don’t use a cookie cutter approach, each plan is tailored to each home and designed to give you the maximum return on investment possible.

How do we know it works? Because we’ve done it! We put our money where our mouth is and we’ve first hand used our process to make 5 figure returns on our own investments.

Qualifications

15+ Years

Design Experience

5+ Years

Construction Management

Experience

6+ Figures

Worth Of Work

Completed

FAQs

  • We start with a free initial consultation to go over the product and your goals. Once you decide to proceed we will send you a form to fill out with information about your home and your goals and a checklist of photos for you to provide. After that we get to work doing research and putting together your comprehensive design plan.

  • Our digital services (Value Improvement Plans, Renderings) are available nationwide. Physical Services are available in the Des Moines Metro Area.

  • Because we don't take a cookie cutter approach to the services we provide we cannot take a cookie cutter approach to pricing. Book a free consultation today and we can put together a quote tailored to your needs.

  • Our system is proven to generate a positive return on investment and our clients almost always see great profits. However, due to forces outside of our control (ie. Realtors, Economy Shifts, etc.) we cannot guarantee that you will see profit.

  • No, but we do work closely with realtors and appraisers to create a well informed plan for your home.

  • Yes! We can complete the work that we propose as well as many other physical services that you would like to have done around your home (Des Moines Metro Only).

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